How to: Getting Started in the SASsy Critiques Forum

Every day we have a few new Etsy sellers apply to the SASsy Critiques team.  With all of these new users, we thought it might be helpful to write a little guide to the SASsy Critiques forum.

Who can join?

Anyone can apply to be a part of the team, but you have a little homework to do. First you need to read the Shop Critique Checklist, which is located right here.   Why?  This checklist answers many of the questions that new sellers have and it has lots of links to great information for the most frequently asked questions.  By going through the checklist, you might be able to answer many of your questions on your own.  After you have read the checklist, come back and apply to the team.

We also encourage all of the SASsy Mentors to be a part of the Critiques team.  These mentors are there to participate in the discussions as a voice of experience.  They should identify themselves as a "SASsy Mentor" in their comment, so you will know who they are.

How do you participate? 

Post a question.  

Once you have been accepted to the team, you can start a new thread with your question by clicking the "Create Thread" link at the top of the discussion list. Be sure you are asking a specific question like "I would like some help with my titles.  I don't think they are helping me get many views." or "Please critique my photos, I don't know if the background color is working for my items"

We cannot do a full shop critique, as it says in the forum guidelines.  If you post a question like "Please look at my shop and tell me what I am doing wrong.", we will probably ask for you to narrow it down and be more specific.

Be a part of the discussion.
Everyone is encouraged to be a part of the discussion to answer a question.  If you know the answer or have an opinion, please chime in.

What are the rules of the forum?
They are pretty simple.  First, please be respectful.  The forum is about helping each other and being constructive in your comments.

We won't critique your prices or your art technique.  Only the seller can know what is an appropriate price for an item based on costs, overhead and desired profit.

Your questions have to be about your shop.  We can't help you with critiques of Treasuries, Facebook pages, blogs etc.

No "critique me and I will critique you" games or promotional threads, please.

And you need to abide by Etsy's Terms of Use:  http://www.etsy.com/policy/terms


What if I want to talk to a mentor one-on-one and not have a discussion in the forum?
That's great!  That's why we have our Mentors List.  Sometimes you have a question about a difficult situation with a customer or you just want a little more personal conversation.  Look at the list, choose a mentor who specializes in the topic you are looking for and send them a "conversation". 

You don't need to be a member of any team or forum to contact one of our mentors.  If you have a question, please ask!

News you might have missed

 Seller Protection, Google Ads and Wholesale:  Etsy has made some pretty big announcements lately.  Just in case you have been busy and missed the big news

Introducing Etsy Seller Protection 

"Etsy’s new, comprehensive Seller Protection Program will ensure that our members have a safe and smooth experience buying and selling on Etsy. " 

Etsy Investing in Google Product Listing Ads for Sellers 

"Google Product Search will soon be moving towards a paid-only model, but fret not — we’ve got your back."

Etsy Wholesale on the Horizon

"We’ll soon be launching Etsy Wholesale — a place for vendors and retailers to connect and discover unique products."

Words of Wisdom Series: What Camera Do I get?

Raspberry Necklace by inedible jewelry

In this series, we ask the SASsy Mentors for their "words of wisdom" about a specific topic.  This month, we asked Emma from benconservato, Jenny from thepaintedlily, Lauren of sugartreecreek, Ilze of ilzesmemories, Jessica of inediblejewelry and Becka of beckarahn this question:   
What camera do you have and what is the best/worst feature about it?

Our panel was in agreement on several recommendations:

• New or old doesn't matter.  What is important is knowing your camera and learning how it works to get the results you want.
• Manual settings including the ability to select ISO, adjust white balance, shutter speed and aperture give you lots more flexibility for different lighting situations.
• Sometimes it is more about the light than the camera.  Making sure that you have bright, even illumination is going to help your photos look great.  Many recommend using natural light, but you can also get great results by using other light sources combined with the right camera settings.
  

Canon
Becka, Emma and Jenny are all fans of the Canon Powershot G Series, both older and newer models. (Becka has a G9 and G12, Emma has the G10.) The color/white balance is great.  The PowerShots have lots of settings you can adjust (ISO, white balance) and many features (that you usually only find in a DSLR) in a point-and-shoot style body.  Macro mode is excellent.  The G12 model has auto-detect for macro shots so you don't need to switch the modes back and forth.

Jenny's tip: It's nice to be able to have a smaller camera sometimes to shoot things when I only have one hand available. I model my own rings for the shop and it's great to have a nice, light camera to shoot those with.

Lauren recommends the Canon Rebel 3i and Canon 5D but has this to say about getting a DSLR:  I use a Canon 5D, because I am also a professional photographer. I set it on manual, meter the light and use the macro lens. But don't think you need an expensive camera for a good picture of your craft. These cameras have lots of settings which means lots of knowledge about your camera.

Panasonic
Panasonic DMC-TZ3 Lumix with the Leica lens.  Emma says:  It has good and bad points. Sometimes it adjusts the light in a way you don't want it to - it looks fine on the screen, and the shot is then dark or blue in tint or very yellow... annoying. I usually have to slightly adjust the photos in PhotoShop anyway. I am not the only person I have spoken to who has light issues with this camera.

Nikon
Jenny says: I currently use a Nikon D80 that I've had for a few years. I love that it's easy to shoot with and that it works so well with natural light. I shoot on a tripod with side light from a window and I never use a flash. I shoot on my macro setting to be able to get great details and super close ups. 

Ilze says: I shoot with Nikon D300 for 3 years now, and I really love it. There have been few generations that already have followed with improved and added features, but my D300 has great shutter speed, minimal noise, and variety of lenses available. I use it in my photography business as well as my etsy business.

Olympus
Jessica says: I use a 12 year old Olympus; I'm not sure of the model. It was a decent, mid to high end camera ...in the late 90s. I am looking to upgrade, primarily because I've reached the technical limits of my camera and the photos need to be more high-res in the future.  My favorite aspect of the camera (and a feature I can't recommend strongly enough!) is that it's super easy to manually set the white balance. I just snap a photo of a piece of white card stock, then hit a button to let my camera know that's white in my current light condition. My camera then automatically corrects for my lighting, which means my colors come out very true to life.

Guest Post: How to Find More Paying Customers for Your Handmade Shop

I’m Lisa Jacobs of Marketing Creativity, where I help handmade sellers build their creative businesses into the career of their dreams. I’m so excited to be here today, and I’ve been a proud member of Team SASsy for some time now.

I appreciate your attitude and willingness to learn. Simply being readers of this blog and followers of this team shows your dedication to the creative businesses you’re trying to build. Your effort alone is something to be proud of, and I ask that you never forget:

Somebody is out there, right now, just waiting to pay you to do what you love to do.

As handmade artists, you offer a unique value: you provide your customers that special feeling only an item made from passion can produce. Artists and crafters love what they do so much that they often cringe at the idea of targeted marketing. In fact, the notion of cold-selling what’s been made with a warm heart makes many creatives downright uncomfortable.

However, targeted marketing simply means finding the customers who desire your work, and it's time to show the world what you've got to offer. So, how do you find your paying customers?

In the handmade community, we often count fans, sales, followers, and favorites, but the number that adds to your bottom line, the audience who will truly help you fund your passion is composed of paying customers. They will help your business grow, your talents expand, and your skills improve. This audience is composed of the people who “get you” and they want what you’ve got to offer. These are “your people.”

How to Find "Your People."

If your product is for everybody, it’s for nobody, because nothing is for everybody. Realize that your product isn’t for everyone; it’s for a select few who share your taste, and have an eye for your art and a love for quality handmade. If you could tell the whole world about your product right now, and then separate the interested buyers from the rest of the population, you could never keep up with the demand from that interested sea of paying customers … not by yourself, anyway.

In order to find “your people,” you have to identify them first. Do this by narrowing it down to one person: the ultimate fan of your art. Now, about that person:

• Is she single or married?
• Does she have children?
• Does she exercise, and if so, what's her preferred method?
• Is she conventional or quirky?
• Which magazines does she subscribe to?
• What are her favorite television shows?
• Who are her role models?
• What hobbies does she have? Is she a crafter or artist too?
• What does she dream of doing/seeing/being one day?
• How do (or will) your products make her feel?

There are many benefits to answering these types of questions about your target audience. Identifying this person will help you generate a whole list of ideas on where she might be hanging out (and how you can approach her). It will help you determine your niche market, because your niche market is the sea of people doing much of the same. 

Building Your Creative Business: Free Webinar

I’m doing a free webinar, exclusively for readers and members of Team SASsy on Building Your Creative Business. On Wednesday, September 5 at 7PM (EST), I’ll be discussing how to improve your shop, gain exposure, and find more paying customers for your creative business. 

It’s one jam-packed hour of brainstorming, networking, and live Q&A. Your seat is free, but spaces are limited. To reserve your spot, please click here and complete the sign-up form.

Thank you! 

I want to thank the members of Team SASsy for all that you do! Thank you, Becka, for writing and maintaining this fabulous blog. Please keep up the good work! I wish you continued success and all the best.

Lisa Jacobs writes Marketing Creativity for fellow creative spirits who aim to build a career with their own two hands. She leads group webinar programs and offers one-on-one coaching designed to help you get paid to be ... you.

Ack! I can't believe they are changing Facebook again!

That's right.  "Fan Pages" on Facebook are getting a whole new design starting at the end of March.  This fantastic article from Handmadeology will help you figure out what all of the new stuff means and how to make the most of it: How to Navigate the New Facebook Fan Page Timeline

For example, I didn't know that there are rules about what should be in your new "cover photo":
Cover images must be at least 399 pixels wide and may not contain:

• Price or purchase information, such as “40% off” or “Download it at our website”
• Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
• References to user interface elements, such as Like or Share, or any other Facebook site features
• Calls to action, such as “Get it now” or “Tell your friends”

Resource Article: Time Management

Who couldn't use a little help managing your time more effectively?  A recent article in the Wall Street Journal: Are You as Busy as You Think?

"I soon realized I'd been lying to myself about where the time was going. What I thought was a 60-hour workweek wasn't even close. I would have guessed I spent hours doing dishes when in fact I spent minutes. I spent long stretches of time lost on the Internet or puttering around the house, unsure exactly what I was doing."

Resource Article: Self Promotion vs Marketing

Another interesting read from the Craft your Independence blog about Self Promotion vs Marketing and your "marketing mix".  (Edit: Sorry for the broken link!  Fixed now.)

Marketing, however, is the process of communicating with your people, about your product, your business and how it can help them. Promotion is only (a small) part of the marketing equation.

Resource Article: Plain Speaking & Etsy Success

A great article from the outright.com blog that helps translate basic "Etsy Success" business advice into really simple step by step explanations: http://outright.com/blog/decoded-analyzing-etsy-success-tips/

There are some everyday success tips that will work well for almost any Etsy shop. The good news is these tips are simple, basic business steps. Though they are simple and basic, they must be implemented correctly. What if you’re not sure how to take apart a bit of advice and make it work for your shop? Here are some proven Etsy success tips, decoded, to make them easier to understand, implement and benefit from.

(Happy Leap Day everyone!)

How to get the Etsy sales you want

Improve your shop and learn to promote it. Every bit of information you need is already out there, and most of it is right there on Etsy!

IMPROVE YOUR PHOTOGRAPHS: This is - I think - the most important part (which is why it is at the top and has the most links).
Achieving Clarity and Crispness in Your Photos
How to Style Your Photos
Photographing for Success
Photograph Your Way to The Top!
Make Your Photos Pop with Histograms and Levels
Using EV and White Balance to Make Your Photos True to Life

FIND A MENTOR - a mentor can help you with the personal disputes you cannot ask about in the forums because of the "calling out" rules. They can also give you great advice from experience on ways to improve your shop and get more out of Etsy. The new Team Etsy Mentors list includes detailed information on the specific areas of expertise our members have, so you can quickly find the right mentor to help you.

LEARN TO PRICE YOUR WORK CORRECTLY! If you underprice your work viewers will undervalue your creations and be put off just as much as they will be by an overinflated price.
The Art of Pricing

WRITE GOOD DESCRIPTIONS! Help the buyer connect with your work
Making the most of your descriptions

WRITE CLEAR CONCISE POLICIES for your shop that make the customer clear on what they can expect from you.
Hello Policy!

WRITE A PROFILE that sparks interest in your store! Help your customers get to know you.
Crafting a profile page

LEARN TO TAG EFFECTIVELY! Tagging is how your buyers (and treasury curators) find you! Remember to tag for colors too as those are the most common tags curators use when looking for treasury listings.
Tagging on Etsy
International Tagging

PROMOTE YOUR SHOP! If no one knows you are there then they can’t see your beautiful creations. Learn to shout about what you do.
Pimp Your Shop
The Ultimate Craft Guide

STAY POSITIVE! Maintain a positive, friendly & helpful attitude in the forums -- a cheerful face is more likely to be remembered and added to treasuries than a grumpy one! Negative attitude in the forums affects the way people view you and your shop. Branding is not just about a logo, it is about everything you do in connection with your store. Many visitors to the forums actively avoid aggressive, whiny or rude members and their stores.

JOIN A TEAM! Teams help to promote their members and are also a great resource for honest advice about your shop. Teams often make treasuries featuring their own members. Take the time to be part of a supportive community!
Etsy Teams

BE UNIQUE! Find a way to make your product different from your competitors. Even if you are selling the same thing as 1,000 other people, you can still find a way to stand out from the crowd.
Book: Purple Cow: Transform your business by being remarkable
Blog: Make a great product

CONTINUALLY RE-EVALUATE YOUR STORE! Even if things are going well, there is always something that can be improved.
An outline to self critique your shop

SIT IN ON A WEEKLY CRITIQUE! Even if you don't get critiqued you can learn a lot just from sitting in, watching and listening. Check the virtual labs schedule to see when the next ones will be.
Virtual Labs Schedule

READ THE NEWBIE GUIDES – even if you are not a newbie! They are full of useful links and tips.
The Ultimate Newbie Guide
A Beginner's Guide to Starting a Shop on Etsy

OTHER GREAT RESOURCES:

Ultimate Craft Guide - tutorials, advice, suppliers....

Storque how tos

How to make it to the front page

TIPS FROM OTHER ETSIANS:

jealousydesign.etsy.com says:
"When I relist something I change the #1 picture. have noticed that some items that had almost no hearts or views before can get much more after this little change....."

nyblaque.etsy.com says:
"I always change up my "Featured Item" photo in my shop every other day. To keep things looking fresh on Etsy and on my Etsy Mini, I have my Etsy Mini on facebook, myspace blogspot..etc. I usually, change them and/or make a theme out of them.. like all necklaces, or one color, brand new listings, etc.... kinda makes a person go" oo I didn't see those on her mini last time". I just got a sale yesterday from a buyers who told me she reads my blog and saw my new items in my Etsy Mini!! COOL:)"