For example, I didn't know that there are rules about what should be in your new "cover photo":
Cover images must be at least 399 pixels wide and may not contain:
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Price or purchase information, such as “40% off” or “Download it at our website”
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Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
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References to user interface elements, such as Like or Share, or any other Facebook site features
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Calls to action, such as “Get it now” or “Tell your friends”
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