Hearts, Views and Treasuries

Ever wonder how many shop hearts and views you have, if you are featured in a treasury, gift guides or front page? Check out these great tools created to help sellers just like you!

Lets start with views and hearts: Most etsy sellers know that by going to each item with in their shop they can click the link 'see who hearts this seller' and 'see who hearts this item' to see how many hearts they have...... But did you know about CraftCult? Craftcult is the home of the Heart-o-Matic

Type in your username and hit submit. You can see recent hearts, which items have hearts, and there is a tab to update 'real time' views that your shop has received. If you are looking to spread the word about your shop this is also a good promotional tool. click on the link at the bottom about advertising and found out how you can get your shop listed along the side.

Are you in a treasury?

You can go to the treasury and treasury west tabs with in etsy and search page by page for that lucky little star or you can head over to Craftolopis. All you have to do is type in your username and you will see all treasuries currently featuring your items. There is also a tab for gift guides, which are coming soon. In the mean time try this handy trick. Go to google search and type in

username site:http://www.etsy.com/gift-guides/

So this is what I would type in:

sygnetcreations site:http://www.etsy.com.gift-guides/

This search will bring up each gift guide you have ever been in not just the ones where you are currently featured. Have fun searching!

Was I on the front page?

All of a sudden your views are up, sales are up, and your hearts are flowing in... but you didn't see yourself on the front page. Don't worry, There is a group on flickr that pools screenshots of all treasuries that have made it to the front page of etsy. Just go to the Etsy Front Pagers group and search for your shop name in their picture pool.

You are now armed with fun tools to ease your obssesion.... but be warned..... You will find a brand new addiction to checking these sites daily for new info!

About the author: I am Amanda, owner extraordinaire of Sygnet Creations. I have been selling on etsy for over a year now and I loving it! I am a full time mom and military spouse. I tend to know a little about everything and I am always a friendly ear and convo away. Ask me anything.

A quick note on hearts...

Everyone loves getting hearts – even people with thousands of them still get excited when they hit heart milestones!

A very common question I find in the forum is “Why is no one buying this” or “how do I make my hearts into sales??” I’ll let you into a little secret: Views don’t equal hearts, and hearts don’t equal sales.

Many long standing etsians will tell you they’ve had that elusive item with 5000 views and 200 hearts. It may, and likely will, sell in the end – but it only takes one buyer to make a sale. The item with 3 views and 0 hearts is just as likely to sell as the one with 500.

You also need to keep in mind that hearting is also a great bookmarking tool – think about the reasons you’ve hearted an item or a buyer – to go back and look at later, for a possible gift idea, maybe even for inspiration.

Without statistics it is often hard to equate views, hearts and sales. While Etsy works on providing us with stats there are other ways to find out this information. Majaba is a great resource that shows you how many hearts and views you have - especially helpful is the view to heart ratio which is where your hearts become a very useful tool.

Although they don’t guarantee a sale, an item with many hearts and views is a great indication of the good aspects of your store. Why do you think so many people are looking at this item, and why are they hearting it? I can take a good guess now: it has a great photo and is tagged well.

Looking at your popular items is like doing your own market research. The items with a high view to heart ratio are showing you what is popular in your store. Its an indicator of which photos are better, which tags are working, and which items customers like, and in cases with large variations between items perhaps which direction you should be leaning in.

So, although its frustrating to have an item that is popular but not selling – perhaps you can take advantage of this frustration by taking an indepth look at your shop – and hopefully you can use those hearts to get some sales!

Resources:
Majaba – a brilliant heart checking tool, I will warn you though, it’s addictive!

lishlash runs her UK etsy store selling paper goods and jewellery and can often be found in the forums when not being addicted to majaba!