Friday, March 9, 2012

Ack! I can't believe they are changing Facebook again!

That's right.  "Fan Pages" on Facebook are getting a whole new design starting at the end of March.  This fantastic article from Handmadeology will help you figure out what all of the new stuff means and how to make the most of it: How to Navigate the New Facebook Fan Page Timeline

For example, I didn't know that there are rules about what should be in your new "cover photo":
Cover images must be at least 399 pixels wide and may not contain:
  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

Wednesday, March 7, 2012

"No Pins" tag and more about Pinterest


Lots of buzz about Pinterest these days.  Another interesting post by Craft Test Dummies: The Perils of Pinterest.
Unclear and contradictory Terms of Service, the hijacking of affiliate marketing links, and the fear of intellectual property infringement are now causing artists and crafters to delete their pinboards and install the “No Pin” meta tag.
But should YOU?

Monday, March 5, 2012

Article: Secret of my Success

photo from planetjune.com

Crochet artist June Gilbank from Planet June posted this tweet:
HUGE milestone reached: in February I earned more than when I had a day job! I’m awestruck..! #crochet #pro #dreamjob
This lead her to thinking about how that happened and she wrote this article about what she thinks has contributed to her successful crafty business.  Food for thought.

Friday, March 2, 2012

Resource Article: Time Management


Who couldn't use a little help managing your time more effectively?  A recent article in the Wall Street Journal: Are You as Busy as You Think?
"I soon realized I'd been lying to myself about where the time was going. What I thought was a 60-hour workweek wasn't even close. I would have guessed I spent hours doing dishes when in fact I spent minutes. I spent long stretches of time lost on the Internet or puttering around the house, unsure exactly what I was doing."

Thursday, March 1, 2012

Resource Article: Self Promotion vs Marketing

Another interesting read from the Craft your Independence blog about Self Promotion vs Marketing and your "marketing mix".  (Edit: Sorry for the broken link!  Fixed now.)
Marketing, however, is the process of communicating with your people, about your product, your business and how it can help them. Promotion is only (a small) part of the marketing equation.