Article: Secret of my Success

photo from planetjune.com

Crochet artist June Gilbank from Planet June posted this tweet:

HUGE milestone reached: in February I earned more than when I had a day job! I’m awestruck..! #crochet #pro #dreamjob

This lead her to thinking about how that happened and she wrote this article about what she thinks has contributed to her successful crafty business.  Food for thought.

Resource Article: Time Management

Who couldn't use a little help managing your time more effectively?  A recent article in the Wall Street Journal: Are You as Busy as You Think?

"I soon realized I'd been lying to myself about where the time was going. What I thought was a 60-hour workweek wasn't even close. I would have guessed I spent hours doing dishes when in fact I spent minutes. I spent long stretches of time lost on the Internet or puttering around the house, unsure exactly what I was doing."

Resource Article: Self Promotion vs Marketing

Another interesting read from the Craft your Independence blog about Self Promotion vs Marketing and your "marketing mix".  (Edit: Sorry for the broken link!  Fixed now.)

Marketing, however, is the process of communicating with your people, about your product, your business and how it can help them. Promotion is only (a small) part of the marketing equation.

Resource Article: Plain Speaking & Etsy Success

A great article from the outright.com blog that helps translate basic "Etsy Success" business advice into really simple step by step explanations: http://outright.com/blog/decoded-analyzing-etsy-success-tips/

There are some everyday success tips that will work well for almost any Etsy shop. The good news is these tips are simple, basic business steps. Though they are simple and basic, they must be implemented correctly. What if you’re not sure how to take apart a bit of advice and make it work for your shop? Here are some proven Etsy success tips, decoded, to make them easier to understand, implement and benefit from.

(Happy Leap Day everyone!)

Mentors: We want your feedback

SASsy Mentors:  Please visit the team forum for a new discussion about reorganizing our expertise list.  We would love your input!

Sometimes you need to stir things up!