Friday, April 3, 2009

Drawing conclusions from Shop Statistics

I have been collecting data on my store The House of Mouse for a few months now and decided to share some of the stats for March with you. The resources I use include; Google Analytics for information on visits to my site, page views and percentage of new visits. The heartomatic for my daily Etsy hearts, front page and gift guide features and the Craftopolis site to quickly see which treasuries I am in. Here is my data (click the images to see larger):

Site Visits:

Page views:
Percentage of New Visits:
New Store Hearts and New Item Hearts:
Red for Store, Green for total number of new Item hearts.
Number of Tresuries I was featured in per day
(includes Treasury west)

Daily Listings and Sales

More relevant information:
Dates I was featured on the Front Page of Etsy:
2nd, 6th, 8th, 11th and 25th of March

Dates I blogged on:
3rd, 15th (3 posts), 18th, 23rd and 29th March

Blog features I am aware of:
4th: Nerdaproved, 7th: Fanboy, 30th Whipup, 31st: Wren,

Other information: on days that I list a new item I do a lot of promotions for this item on the web. This is automatically increase the number of views/hearts etc.

Conclusions I have drawn from this data
1) A feature on the Front Page dramatically increases the number of Store and Listing Hearts received. It also increases visits, page views and the percentage of new visits to my store. However it does not always result in immediate sales.
2) An individual Blog post does not increase traffic to my store, however frequent blogging does help. Blogging does not currently directly affect sales.
3) Listing new items increases store hearts, treasury features and sales.
4) Relisting increases item hearts and sometimes the number of treasuries I am in. (I have also noticed if I relist 2 or 3 items a few hours before the treasuries open this also improves my chances of being featured in them)
5) The more treasuries I am in the better my chances of getting on the Front Page.
6) Blog features increase stats only when it is a well known blog, if you get on a really popular one it can make your views and sales go through the roof! (April 1st I had 11 sales, I think this is from the Whipup and/or Wren blog features)
7) Listing or re-listing once a day is a good habit to remain in the view of buyers and treasury curators.

About the Author: Anna has been running her store The House of Mouse for just over a year, for more information please check out her blog.

8 comments:

Tulip's Talking said...

Thank you for the confirmation of my own insight to doing so much work for so little results.

Looks like the best way to increase sales is to be featured on a popular blog!

Wendren said...

I am glad I could help Anna. :)

Italian Girl in Georgia ~ Suzanne MacCrone said...

This is a fabulous blog full of such useful information. I am so glad that I found you through an Etst e-mail. I have added you to my "Blogs to Follow" list and will be back.

Thank you and ciao,

Suzanne

Italian Girl in Georgia ~ Suzanne MacCrone said...

OOOPS! Typo...Etsy e-mail...not "Este" although maybe I should try that, who knows!?

doglover said...

I found your analysis of what works and doesn't very enlightening thanks

Amy said...

I want to repeat what Italian Girl said... I will be back to check out more tips ! I am in the process of renovating my shop and working on branding and can use all the help I can get on how to get more traffic and sales in my shop. I make a lot of mens jewelry and would be interest in where, how to bring more male customers to my store.

Earthen Creations said...

That is really great what you can do with google analytics! I signed up for it a while back but don't really know how to use it... is there somewhere you can recommend to get more info?
Thanks.
Mel
www.earthencreations.etsy.com

Lp said...

anna,
How did you graph the info for 'Daily Listings and Sales' and 'New Store Hearts and New Item Hearts'?
I can see how this would be helpful to track trends, but I don't know how to do it.
I have the GA, but only the basic set-up.
Rakubuttons from the great team SASsy

(i can't get into etsy this afternoon and evening so am catching up on some other things. feels like my arm is cut off lol)