Thursday, April 30, 2009

Etsy Sellers Tip #6 - Featured Items

Below is a tutorial on how to activate and edit the featured items in your store, if you already know how to use this feature then skip to the end of this post where you will find a couple of tips on how to use your featured items more effectively.

How to activate and edit your Featured Items

The featured items in your Etsy store allow you to show off 3 listings of your choice right at the top of your page. Unlike your other listings that are ordered by the date they were listed, these 3 are hand picked by you and seen first by visitors to your store, like a shop window.

To choose your featured items, first log on to Etsy and then click on Your Etsy at the top of the page.

Each of your active listings will be displayed here, you can select a featured item by clicking the star next to it so that it turns green. Choose at least 3 items to feature. When you have made your selection you can rank your featured items by clicking rank featured.

On the next page you can move the listings up an down as you wish. The first 3 items are the ones that will appear on your shop page, if one of them sells then it will disappear from your featured items and the 4th featured item will move up to replace it.

Tips on using your featured items more effectively

Choose more than 3 featured items. This will help you avoid a blank space when one of them sells.

Choose listings that show a variety of prices in your store. For the best effect on your sales choose the most expensive listing, the cheapest listing and one from in the middle. Most customers like to buy a middling price item - not too cheep, not too expensive - and seeing the whole price range easily like this will help them choose quickly. When I started doing this is had an immediate effect on my sales.

Use your featured items to make your Etsy Mini look like a treasury. Did you know that if you have an Etsy mini, the items in it are always from your featured items first, and then from your recently listed ones? This way you can make all your Etsy minis look beautiful no matter if they are on your blog, website, myspace, facebook or anywhere else! Choose a colour theme or show off all the items from a certain section. Change them up often to keep your viewers watching!

Leave me a comment and tell me what you think.
Do you have other tips on using your Featured Items?
I love to learn more!


About the Author: Anna has been running her store The House of Mouse for just over a year, for more information please check out her blog.


Tangerine Dreams said...

Okay, you officially have the world's cutest shop banner!!!! Thanks for the tips. I didn't know/look into the ranking.

eNVe said...

great tips! I hadn't thought of the etsy mini = treasury idea.. will have to keep that in mind.

One thing I do is make sure my featured items aren't the same as any of the items shown on my first page of listings.. that way, if people click on a featured item, it'll take them to a 2nd or 3rd page of listings (since not everyone always goes beyond the first page of a shop).

emily hope said...

Thanks, Anna, for the tips on this! I didn't realize you could have more than 3 featured and then rank them for the Etsy Mini. Very helpful :)

Sygnet Creations said...

I use my featured items to showcase the a different color scheme each month. Like green for st patty's and so on! Great tips Anna!!

darlene said...

Excellent! Thanks!!! -puci