In the two years I've been an Etsy shop owner, I've been asked to do a number of shop critiques, and on many occasions, I've asked the requester to do a little homework before I spend my time and energy giving a thorough critique. Why? Because I'm a big meanie? Well, perhaps I am, but I also want to help get your shop in the best possible shape. These steps will help you get ready for your critique:
1. A little light reading
2. Fill in all of your shop sections
Make sure that you have a banner and an avatar, a shop announcement, a profile, a shop policies page, shop sections, a message to buyer, and at least a few listings. It's difficult to evaluate a shop that isn't complete.
3. A tiny bit more reading
After setting up shop, check out the EtsyWiki for advice to shop owners. There's a ton of great advice on photos, pricing, and on successful selling.
4. Make improvements to your shop based on what you've read
This step might seem obvious, but be sure to use what you've learned. You'll find that improving your shop is a constant iterative process. There's always more to learn, and there are always ways to improve.
Now that you've completed these four steps, you're ready for a detailed shop critique. Contact the Etsy Mentor of your choice, and we'll be happy to give you pointers based on our own experience.
About the Author: My name is 'Chel, and I'm the owner of Lava Jewelry and Zbella. I've been a member of Etsy for just over two years, and I'm available for mentoring in the following areas: Etsy Policies, Shop Critiques, USPS Shipping, and Gemstones.