How to Make a Treasury and Save it for Later.

There are two spots in Etsy where you can feature items you enjoy. The main treasury and treasury west. Space is limited and snagging a spot can sometimes be a race. To increase your chances on a Front Page selection it is best to plan ahead and start piecing together your selections now. A great way to do this is by using the Poster Sketch tool provided by Etsy. [Bookmark this link as it is hard to find] Below I will show you how to use this tool to organize your picks and copy them to a treasury when the time comes.

Go ahead and open your poster sketch in a new tab or window. This will make for easier transition back and forth from your search results. From the previous window, search for items that fit your theme or desired look for your treasury.

After you have chosen your item you will need to copy and paste the listing numbers into your poster sketch. Listing numbers are located in the listing URL and below the seller information along the lower right side of the listing. [Highlight the numbers, right click to copy]

Go back to the poster sketch (tab or window) and paste your numbers into the appropriate box. The first three listings in each row will be the featured items and the last will become your alternate. Now Click okay and your listing should appear.

Keep doing this until all spots have been filled. Etsy automatically saves your picks...however you can copy all the listing numbers from the bottom of the page and save them into a word document. [I do this if i have more than one treasury in mind]. You are done.!! All you have to do now is wait for the treasury to open a spot. For more details on how to make or snag a treasury please read here....

About the author: I am Amanda, owner extraordinaire of Sygnet Creations. I have been selling on etsy for almost 2 years now and I loving it! I am a full time mom and military spouse. I tend to know a little about everything and I am always a friendly ear and convo away. Ask me anything.

What are banner ads good for?

(by Judit from vadjutka)

Let me start with a personal confession: back in my technology journalist past, I was clearly against banner ads. "No one clicks on them, and they are rather a nuisance than something useful for the internet users" I thought. Now, as I manage my own online business, I changed my mind. They definitely do have a place under the Sun, but they are not going to bring traffic and sales directly. So what are they good for?

The success of a banner ad is measured by the so called Click Through Rate (CTR): through the years it has declined significantly from around 5% (in the 90s) to less than 1% (nowadays). This CTR number is the ratio of the number of users who clicked on an ad on a web page and the number of times the ad was delivered (impressions). According to a longitudinal analysis of 5000 websites across Europe, done by tech group Adtech, the performance (CTR) of ads are low: they vary between 0,35 and 0,24%. Not much, hm? Experts say, that it can be much higher (1-2%) if the ad runs on a targeted site: for example in the case of a banner of a film on a movie site. Also, the performance of the banner depends on number of other factors, like the design of the ad, the size of banner, the place of the banner on the site.

The table below shows the click-through trends of the last four years

(by Adtech)

This means, that we should not expect sales directly from a banner campaign. I think that banners are good for showing your face to the public, to show that you and your shop exist. It is good for image and branding purposes, as part of a mid-term strategy; or at least this is what my experiance of using banners says. (I had banner campaigns on several sites like Glibea's Blog, Indie Shopping Blog, Scoutie Girl and Paper'n'Stitch.) Spending your money on banners systematically may result in sales, but first of all: visitors of the hosting site will learn your and your shop's name slowly.

OK, so if you decided to run a banner campaign what factors you should consider when choosing the host for your banner?

- type and thematics of the site

If you have a jewellery shop - like I do - it is more likely you will be noticed on site about fashion, lifestyle etc., though you may consider running a banner on a paper art site...after all its readers are likely to be interested in jewellery as well.

- traffic of the site

The more popular site you use, the more chance you have for being noticed. BUT: usually these sites have more banners than others, so the "banner noise" is bigger.

- cost of the banner and additional services

Some of the sites - with themes about handmade, fashion, design etc - offer blogpost mention or some kind of mention embedded in the content.

Time Management and Etsy

Etsy and Your Full Time Job
Keeping up with your Etsy Shop when working full time can be overwhelming, however a little planning can go a long way. Start with a list of the hours a day that you can dedicate to Etsy related activities and be realistic about it. Once this is done, you can assign time slots per day to the different tasks to be performed. Now you can focus and stick to your plan for a while to see how it works. Pretty soon you will see your accomplishments and feel good about it. Remember, you can always adjust it!
Author: Patricia from www.karmacrochet.etsy.com

Etsy and You Part Time Job
If you are like me and have a part time career unrelated to Etsy (I’m a scientist) but you are also a seller for the rest of your part time, we probably face the same two major challenges every week: Managing Time and Keeping Focus. Since we have just part of the week to dedicate our keyword is organization! This presentation was first meant for Holiday time management I find it a very useful guideline for every day organization. My personal favorite time saving tip is to prepare the coming week listings all at once. How? Create a listing but don’t click Finish, copy and save the URL as text somewhere (you can even send it to yourself by email in case you want to use it far from your computer). Later, when you want to list your new item, just paste the URL in the navigation bar, click enter and tatata!: your listing is still there, all you need to do is click Finish and you have your fresh new listing. (discovered by www.Littleputbooks.etsy.com )
Author: Fru from www.Fruccidesign.etsy.com

Etsy and full-time student life
Running a successful Etsy shop while attending the University full-time can seem somewhat daunting. For many students / Etsy sellers, it is a way of supplementing income and gaining real-life experience in business. The key is learning how to prioritize projects while never loosing focus on the larger educational goals. Being honest with both yourself and customers will only benefit in the long-run, by making sure never to take on too much or agree to overly ambitious custom orders during exam times.
Many students have dual work / study spaces, keeping both organized will save time and headaches. Same goes for your computer, it is super-helpful to keep all Etsy-related files, photos and more separate from coursework. This also makes it easier when you need to focus on your studies with no distractions!
Author: Monica from www.UrbanBead.Etsy.com

Time Flies When You’re a Stay-at-Home Parent
Being a stay-at-home parent is a 24/7 task. As the mother of two small children, I admit it is a challenge. The first question I encounter when I tell someone about my home based business is “How do you have the time to do that?”
• Take some time in the morning to decide what you want to accomplish for the day.
Make a list of things you want to accomplish and separate these items in order of urgency and importance. Be realistic about how much time you have.
• Utilize nap time to the fullest extent.
When nap-time comes, immediately tackle your high-priority items. Don’t have nap time? (I rarely do) Have activity time where your children can create along side of you. This will allow you to work, even in short bursts.
• If you have a partner, encourage them to be on board with your business plan.
When your partner/spouse is supportive of your business, you can utilize some time at night and on the weekends without having it interfere with family time.
• Utilize the resources available to you.
USPS Carrier pickup the best example of this. Then you only go to the post office if you have an international package. All other packages are picked up from your front door. http://www.usps.com/pickup/welcome.htm
Author: Jessica from www.buggalove.etsy.com

Time Management Tips for the Full Time Etsian
Managing a full time Etsy shop is quite a task. Here are some creative ideas I use to keep up with the 40+ hours I work on my shop and manage my home and family.

• Allow only so much time for “surfing” per day. Research and online chitchat are real time eaters.
• Create an Order Summary Spreadsheet: I fill this out for every single order. It tells me at a glance where I am on order fulfillment, packaging and shipping.
• My fields include: Date, Item, Buyer, Address, Paid (yes/no), Shipping Label Printed (yes/no), Item finished (yes/no), Item Shipped (date)
• Batch printing of Shipping Labels (via Paypal) – a great time saver.
• Create a Shipping Center - Make sure to always have plenty of shipping supplies on hand – running to the store or waiting for a shipment causes unwanted delays.
• Make sure to let your seller know in a convo or email your ship date. This helps keep procrastination at bay. A high level of customer service will bring buyers back for more.

Author: Steph from www.SStargell.etsy.com

7 Timesaving Firefox Add ons Every Esty Seller Should Use.
You will need to download the current Firefox web browser to use these.

• Sxipper This will save you from having to type in your password each time you want to log in to Etsy or anywhere else.
• Morning Coffee Opens the web pages you use daily (email, Etsy, your blog, etc.) with one click.
• Plain Text Links This allows you to right click on any plain text link to open the URL.
• ReminderFox allows you to set simple reminders for anything you need to remember. It’s simpler than an online calendar and easy to use.
• QuickNotes is like a little post it pad for your desktop. It saves automatically too.
• PasteEmailPlus lets you save text that you use often and paste it anywhere. If you have text files saved (think email to buyers thanking them or letting them know their order has shipped, etc.) this will streamline the process to one right click.
• GreaseMonkey allows you to run Etsy Hack scripts, designed especially for Etsy sellers.
• For full instructions & more about EstyHacks go here

Author: Andrea from www.kitsandcaboodles.etsy.com

Our Top 10 Tips for Time Management

• Organize your work space and daily routine.
• Be realistic with your time.
• Focus on your goals.
• Don’t procrastinate.
• Take one step at the time.
• Create “me” time when family and friends know not to interrupt you.
• Create batches of time for certain tasks. For example take all your photos for the week in one session.
• Use all the resources you can to save time.
• Make lists to stay on top of your daily tasks.
• Relax! Don’t work yourself too hard. A stressed out seller makes more mistakes.

Etsy Sellers Tip #6 - Featured Items

Below is a tutorial on how to activate and edit the featured items in your store, if you already know how to use this feature then skip to the end of this post where you will find a couple of tips on how to use your featured items more effectively.

How to activate and edit your Featured Items

The featured items in your Etsy store allow you to show off 3 listings of your choice right at the top of your page. Unlike your other listings that are ordered by the date they were listed, these 3 are hand picked by you and seen first by visitors to your store, like a shop window.

To choose your featured items, first log on to Etsy and then click on Your Etsy at the top of the page.

Each of your active listings will be displayed here, you can select a featured item by clicking the star next to it so that it turns green. Choose at least 3 items to feature. When you have made your selection you can rank your featured items by clicking rank featured.

On the next page you can move the listings up an down as you wish. The first 3 items are the ones that will appear on your shop page, if one of them sells then it will disappear from your featured items and the 4th featured item will move up to replace it.

Tips on using your featured items more effectively

Choose more than 3 featured items. This will help you avoid a blank space when one of them sells.


Choose listings that show a variety of prices in your store. For the best effect on your sales choose the most expensive listing, the cheapest listing and one from in the middle. Most customers like to buy a middling price item - not too cheep, not too expensive - and seeing the whole price range easily like this will help them choose quickly. When I started doing this is had an immediate effect on my sales.

Use your featured items to make your Etsy Mini look like a treasury. Did you know that if you have an Etsy mini, the items in it are always from your featured items first, and then from your recently listed ones? This way you can make all your Etsy minis look beautiful no matter if they are on your blog, website, myspace, facebook or anywhere else! Choose a colour theme or show off all the items from a certain section. Change them up often to keep your viewers watching!

Leave me a comment and tell me what you think.
Do you have other tips on using your Featured Items?
I love to learn more!

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About the Author: Anna has been running her store The House of Mouse for just over a year, for more information please check out her blog.

Etsy Sellers Tip #5 - Promotions

Photo by MajoReyStore

For most creative people the prospect of promoting our work is just plain scary. We hate shouting "Look at what I made!" because it feels boastful and takes us way outside our comfort zone. But the truth is that if you don't shout about what you do then no one will.

I know from experience that you can get past the shyness and awkwardness that comes when you start marketing your product. There are literally hundreds of ways to tell the world about your creations and you can start with the ones that you feel most comfortable with and work up to the ones that scare you.

I certainly don't recommend that you try to do all of these things for your store at once. Some of them are time consuming, especially to set up. Allot yourself a certain amount of time per day/week to spend on promotions and don't allow yourself to spend all day on your computer. Get yourself set up with Google Analytics so that you can see what promotions are working for you and which aren't. then you can spend your promotions time much more efficiently by cutting out the sites that don't bring you views.

Your choices for promotions will depend on many different factors; time, money, confidence, target audience etc. I have tried to include a little run down on the pros and cons of each one so you can pick an choose what works best for you. I have also included links to posts on how to get the most out of each promotional tool where I have found them.

Twitter - Social Networking Site
How to use Twitter as a marketing tool
Pros
- Free to use
- Fast and easy to set up
- Very popular right now
- Simple and easy to use
- Share links and chat
- Build a fan base quickly
Cons
- Limited message size
- Only use links, no space for images
- Saturated by other sellers
- Addictive

MySpace - Social Networking Site
How to use MySpace as a marketing tool
Pros
- Free
- MySpace groups enables you to find your target audience faster
- Share images, videos and other embedded HTML
- Post bulletins, blog, photo albums and chat
- Possible to get a large number of sales and hits from MySpace
- Your page is totally customizable making branding much easier
Cons
- Time consuming to set up
- Posting comments regularly is also time consuming
- Need to learn some basic HTML to get the most out of it

Facebook - Social Networking Site
How to use Facebook as a marketing tool
Pros
- Free
- Relatively easy to set up
- Facebook groups enables you to find your target audience faster
- Facebook applications make it possible to share images
- Chat and comment
- Improvements being made to the site all the time
Cons
- Site is less geared towards promotion than MySpace
- Takes a while to figure out
- Addictive

Flickr - Image Sharing Site
How to use Flickr as a promotional tool
Pros
- Free
- Quick and easy to set up
- Flickr groups makes it easy to find your target audience
- Share comments
- Easy to network
- uploading new photos is quick and easy
- Friendly artist community
Cons
- Not allowed to overtly promote your store on this site. You can leave links in your profile but you will get removed from the site if you advertise in your photo descriptions.
- Addictive

DeviantArt - Artist Community and Gallery
Pros
- Basic package is free
- Easy to set up
- Have your own gallery and sub galleries
- Share comments and network with other artists
- Get critiques and advice from other artists
- Features include a blog/journal newsletters and forums
- Can post links to your store in photo descriptions
- Friendly artist community
- Sell prints of your work through this site
Cons
- To get all the features you have to subscribe
- Print shop takes large commission on any sold prints
- Has some mature content (there is an option which allows you to block mature content)
- Addictive

The Ning Network - Collection of Social Networking Sites

Pros
- Free
- Easy to find your target audience
- Share photos and comments
- Endless ways to take part in your community
- Reasonably easy to set up
- Make contacts and network
- build your own Ning network if you want (LOTS of work to do this)
Cons
- Photo sharing is slow to upload
- Some Ning networks are better than others - takes time to find the good ones
- Addictive and easy to waste time here

Word of Mouth
The easiest way to gain a reputation is my word of mouth. To make sure that they are the right words work on making your customer service and packaging the best it can be. Make sure that your buyers will want to tell their friends about your product!
Pros
- Free
- Easy
- Probably the best advertising there is
Cons
- To get it right you must have great customer service skills and beautiful packaging helps too!

Blogging - Online Dairy
Blogging tips for beginners (Blogger)
There are several different pieces of software for blogging but the best one for beginners is Blogger. it is easy to use and does not require that you understand HTML coding to get a good looking page.
Pros
- Share your experiences and new listings
- Helps your buyers get to know you
- Comment on other blogs to make connections
- Share photos, video, stories, anything you like
- Add advertisements and even make money from blogging
- If you love to write this blogging is a lot of fun
Cons
- Time consuming
- Requires continued input to be successful
- If you don't like writing this isn't for you
- Customizing your blog takes time
- To get the most out of it you need to learn some basic HTML

Blog features - Getting Featured
Being featured by another blogger is one of the best ways to get sales, especially if their blog is a popular one. However getting that feature can be hard work. It requires time and effort to write to other bloggers and tell them about your work, most of the time you won't get a reply but occasionally you will get that feature. Personally I think the time spent on this is worth it. Sometimes bloggers want free samples for the feature, it is up to you to decide if that is worth it.

Business Cards
It is so simple and yet many Etsy sellers forget this wonderful marketing tool. You can get some great deals on business cards from vistaprint and you can Google for some great coupon codes for massive discount. Keep them with you all the time and hand them out to anyone who is interested in what you do.

Forums - On Etsy and Off
Pros
- Free
- Make friends and network
- Share your knowledge and advice
- Gain a reputation
- Find forums for your target audience
- Connect with people of similar interests
Cons
- Easy to waste time in forums
- Forums can get nasty, learn to walk away when the claws come out

Paid advertising
(not a lot of pros and cons here because I don't have a lot of experience with this medium yet)
Pros
- Target your advertising to the right people
- Gain large numbers of buyers
- Prices to suit everyone
- Millions of places to advertise
Cons
- Cost (be smart and find slots that fit your budget)
- May get more sales that you can deal with

Craft Fairs
Pros
- Meet people face to face
- Network with your local community
- Make a large number of sales in 1 or 2 days
- Have a fun day out
Cons
- Organization to get set up
- Confidence to do your first one
- Fees to rent your stall (these vary wildly so do your research first)

Wholesale - Pitching your product face to face
If you have enough stock then you are ready to sell wholesale. The best way to get interest here is to walk into your local stores and present yourself (I know, seriously scary stuff)
Pros
- Make BIG sales
- Gain a reputation locally
- Make contacts with local store owners
Cons
- Takes lots of confidence
- Need a lot of stock
- Set up contracts and legal agreements

General tips for marketing
- Have great photos. Most of marketing is a visual experience, make sure your images are the best they can be. Take the time to learn how to get them looking great.
- Choose a marketing style that you are comfortable with. You don't have to be like that pushy sales guy at the car dealership, you can be more subtle and advertise your work with great photos, humor and genuine interest in other people.
- Don't let marketing take over your life. Allot a certain amount of time per day/week to promotions and stick to it.
- Build friendships with those you meet on social networking sites, it is not about the quantity of friends you have but the quality of those relationships that is important.
- Always keep your communications professional. Don't become whiny, rude or argumentative - this will quickly damage all the work you have put into it.
- Once you have built a reputation and people know about you, you don't need to spend so much time on marketing because Word of Mouth will do a lot of the work for you.

Other places to advertise
(no pros and cons here because I have not tried them properly yet)
Project Wonderful
Squidoo

More advice on promotions

Pimp your shop Etsy Blog Article
HUGE list of places to sell, advertise, network, and more Etsy forums
Ultimate Craft Guide - tutorials, advice, suppliers.... Etsy forums

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About the Author: Anna has been running her store The House of Mouse for just over a year, for more information please check out her blog.