Saturday, March 12, 2011

Mini Critique: Easy Tips for Writing Your Payment Policy

Dollar Sign Necklace by Trophies on Etsy


Today’s critique is for Shades of Grey, & I’ll be focusing on her payment policy.

But before I begin her critique, as always, I want to give you some points to remember when it comes to writing your payment policies.

4 Things to Keep in Mind when Writing Your Payment Policy?

  1. Your payment policy is where you’re going to let you customer know what forms of payment your accept. On Etsy you can choose to be paid by PayPal, personal check, & money order. You need to talk about each form of payment you accept individually. Be specific & let your customer know how each type of payment works. You never know if they’re a first time buyer. Don’t overlook the fact that they might not know anything about the checkout process. You can even include a link to this checkout how-to for customers. How to Shop on Etsy
  2. Let the customer know when you expect payment. Give them a time frame & tell them if the payment needs to clear before you ship.
  3. It’s also a good idea to include your policy on canceling transactions here. The seller has to be the one to cancel the transaction so you need to let customers know that if they want to cancel their order that they need to do it within a certain amount of time {if you wish} & they need to contact you so you can cancel it & refund their money. Etsy has now updated their policy on canceled transactions. If you have to cancel a transaction, Etsy will credit back the .20 listing fee & the 3.5% transaction fee to your bill.
  4. Keep it simple. You want your customers to read your policies so they know what to expect & so they’ll feel comfortable purchasing from you. Don’t make your policies overly wordy. Check for spelling & grammatical errors. Use paragraphs, short sentences, & make sure your writing makes sense.

Now let’s take a look at each payment method below.

PayPal

PayPal is probably the easiest way for customers to pay you. PayPal is free & it’s easy to set up an account with them. They accept all major credit & debit card & you can pay from your checking account through PayPal. Customers do not have to have a PayPal account to use PayPal when purchasing from you. These are all things to include in your Payment Policy under “PayPal”.

For more help with using PayPal in your Etsy shop, check out the following link: PayPal Workshop

Personal Check

Choosing whether or not to accept customer checks is a personal decision. Some sellers do & others don’t. Like I said earlier, if you want to give your customer the option of paying with a check you can always use PayPal. They enter their checking account information into PayPal & PayPal gets you your money.
If you decide to take checks yourself, it’s a good idea to let the customer know up front that their purchase will not ship until their check clears. That keeps you from getting swindled incase their check bounces leaving you with no cash & no product, & it lets them know what to expect as far as timing goes.

Money Orders

It seems that accepting money orders can be as sticky of a situation as accepting checks. From what I’ve read on the topic, most Etsy sellers say to only accept certified USPS {post office} money orders because others could be scams. Again, if you choose to go this route, make sure you let your customer know that you will not ship their purchase until the money order clears. Don’t worry about offending them…they more than likely will understand your position.

Okay, so now onto the critique!

Alright, so here's Shades of Grey's Payment Policy.

Payment Policy - I accept PayPal payments. Please complete your payment within 24 hours of purchase. Production will not begin until payment is received.
So, IMO, this policy doesn't provide enough information.You can never assume a customer knows how things work or what they're supposed to do. It doesn't hurt to give details. If they know what you're talking about, they'll skim over that part.

Now, the form of payment is listed, but maybe telling your customer a bit more about PayPal, how it works, & what to expect would be nice. 

I do like that you give a time frame on when you expect to receive payment by. 

I'd include your cancellation policy, & provide a link to the How-to Shop on Etsy tutorial.

That's it! A simple, easy, quick fix that will give you a great payment policy that your customers will be clear on! Till next time...good luck!

Meagan Visser is a wife, mother, & creative entrepreneur. Her passion is her family & helping moms learn to build successful creative businesses without neglecting their families. You can connect with her on her website MeaganVisser.com, at her Etsy shop Baby Swank, or on Facebook & Twitter.

Saturday, March 5, 2011

What Impression is Your Shop Leaving your Customers?


I'm Impressed by Jake & Noel on Etsy


Today's mini critique is for SilverSmack, and she wants to know what the overall impression is of her shop.

So since this is a little different than a normal critique, here's what I'm going to do. I'm going to show you a screenshot of SilverSmack's shop, give my two cents on the impression that her shop gives me, and then leave you with a check list to use on your own shop so you can see what kind of impression you're leaving for your customers.

Okay, so lets get going. Here's SilverSmack's shop.

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Here's what I see:
  • pics - sell silver jewelry that's hammered & worn {not polished}
  • prices - midrange & affordable
  • listings - You're a serious shop. You have a business. You're a professional not hobbiest. I can see this because you have a lot of listings, you list frequently, & you have regular sells.
  • sections - you offer a variety of jewelry
My thoughts on your shop:
  • title - it says "inspiration"...I'd change that to "jewelry" because when that shows up in a Google Search, people won't know what you make from the word inspiration
  • banner - you only have pics of your rings. Since you make other pieces of jewelry too, I'd add a pic of a necklace & earrings as well as a ring.
  • listing photos - look nice. Nice backgrounds & props...in some photos, the colors of the jewelry are competing with the color of your background {gray on gray or white on white}.
  • descriptions - great use of links. I did notice that in some you weren't providing a link to your policies even though you were directing customers to them.
  • SEO - looks like you've done well getting your shop optimized for SEO from the look of keywords used in your listing titles, descriptions, & shop announcement
My thoughts as a customer:
  • return/exchange policy - I was excited to see that you offered lifetime repair on your jewelry! That makes me very comfortable buying from you!
  • description links - like I said earlier...provide a link for me if you're directing me somewhere. Make it as easy as can be for me.
  • description questions - Why do I need to order my ring a half size bigger than I wear? What does "oxidized" mean? It would be a good idea to answer any & every question a buyer may have. 
  • Profile bio or welcome - tell me about your crafting process. This helps me to value the product I may buy from you more. It also helps me to understand the price as well.
Overall impression:
 Great shop! Nice products! I feel like I know exactly what I'm getting from you & what to expect. I know that if I have any trouble or change my mind that you will work with me to meet my needs. I also like the fact that I can get anything custom made from you!


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    7 Ways to Leave a Good Impression with Your Shop
    1. Graphics & Pictures - high resolution, not grainy, styled & branded well, professional looking
    2. Copy - well written, no grammatical or spelling errors, provide all necessary info about product, answer any potential questions customer may have
    3. Bio - tell about yourself & how you got started in your craft & your shop, provide links to important places in your shop & on the web.
    4. Customer Service - appear friendly & easy going in your writing, tell how to contact you, let buyers know if you offer custom orders, make return/exchange policy clear
    5. Policies - well written, provide all necessary information, be specific
    6. Feedback - work to satisfy customers so you'll get great feedback. Good feedback makes customers feel comfortable buying from you
    7. Pricing - offer a range of prices so there's something for everyone


    What do you do in your shop to provide customers with a "good impression"?


    Saturday, February 26, 2011

    How to tell if your business is "branded".
    Branding Irons by Monki Vintage on Etsy

    Today's mini critique is for Flourish & Debonair. I just love that name! It's so...ritzy! Anyway, she'd like to know about the branding & cohesiveness of her shop.

    Well, if you are serious about your business than it needs to be branded. If you want an in-depth look at branding, read the article Branding 101 that I wrote for Handmadeology. But, if you're looking for a quick way to learn how to brand your biz, then here are 5 things you need to do to create a brand for your business.
    1. Come up with a mission statement. What is your business all about?
    2. Describe your products. Key features & characteristics. What sets you apart from the competition?
    3. Describe your target market. Who are your products for?
    4. Evaluate your Business or Product Name. Does your name reflect your mission statement?
    5. Come up with a tagline. Does it reinforce your mission statement?

    As far as cohesiveness goes. If you've branded your business & it's reflected in every aspect of your shop...it will automatically bring cohesiveness.

    Now let's check out Flourish & Debonair's shop & see what it looks like!

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    What she's doin' right...

    • Let's start with the name...which again, I love! Flourish means showy, and Debonair means sophisticated. So, those are two HUGE keywords right there. Use them EVERYWHERE! They need to be in your marketing, in your descriptions, and mainly in the items you choose and make for your shop. Look at each individual item. Is it showy? Is it sophisticated? If not, get rid of it. It doesn't fit your brand.
    • Graphics - love, love, love your banner colors. The grey and yellow look great together. They reflect showy & sophisticated. & I love that you're using two fonts in your banner that reflect the meanings of the words.
    • Ideal - to me, your shops purpose or mission seems to be to provide style for men & women by using a mixture of vintage & modern clothing & accessories. This needs to be reflected in all your marketing. Even in your product descriptions. Tell a story through your descriptions. I love this one...http://www.etsy.com/listing/56953209/vintage-handbag-cream-faux-crocodile. The first paragraph is great. Try to do this with every listing. Keep that showy, sophisticated, vintage yet modern theme going strong.
    • I think your shop looks very cohesive. The jewelry works well with the vintage especially since you're using vintage materials to make the jewelry.


    What I think could use some improvement...
    • Graphics - I'm a big fan of matching avatars & banners. If you have a logo made for your business, that's what people start to recognize your business as. Calvin Klein is recognized by "CK" not a picture of his jeans. I'd come up with an avatar that matches your banner. You could use the grey & yellow and put a F&D on it or something. Very nice! Remember to use this for the product tags & business cards too!
    • Links - One way to blend your jewelry into your vintage is to match some of the jewelry listings up to some clothing listings. Link them to each other in your descriptions. Say something like, these earrings would look great with this dress, or this tie coordinates with this jacket.

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    Leave us a comment below & share the ways you've branded your business.


    "Hope you enjoyed it!" - Meagan @BabySwank & @MeaganVisser.com

    Saturday, February 19, 2011

    How to Become "Customer Friendly"

    Today's mini critique is for Designs By Swish & she'd like to know how to make her shop more "customer friendly".

    So you've heard the term "User Friendly" & you know that means that something is easy & simple to use or to navigate through. This term usually refers to products & software, but today I'm going to share with you 4 ways to make your Etsy Shop "Customer Friendly".

    They are:
    1. Welcome Message - welcome customers & let them know what kind of products you offer
    2. Sections - categorize your products to make them easier to find
    3. Links - link to key pages in your shop {bio, policies, alchemy settings, etc.}
    4. Bio - link to bestselling section, contact info, & shop policies
    Not many people are going to take the time to search through your shop to find things. If they don't see what they're looking for in the first 30 seconds or your shop looks cluttered & difficult to search through, they'll move on to another shop. To learn more about these 4 areas in detail check out my latest post...Is Your Shop "Customer Friendly"?

    Now let's check out Designs By Swish's shop & see how "customer friendly" it is!

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    Here we see the above areas in Swish's shop.
    • Shop Announcement and Policy Welcome
    • Bio
    • Shop Sections



    What she's doin' right...
    • Shop Announcement - keywords & Valentines day announcement
    • Bio - tells about herself & her passion
    • Sections - her products are categorized

    What I think could use some improvement...
    • Shop Announcement - keywords are too broad. There's a lot of competition out there for "handmade jewelry", "necklaces", & "bracelets". Go over your shop's SEO. It's a good idea to do this periodically.
    • Policy Welcome - I'd tell more about the products you offer here. Is your jewelry for everyday wear, weddings, special occasions, or all of the above? How do you make it? I'd move your custom order bit to the "Additional Info" section & link to your alchemy settings so customers can see exactly how custom orders work in your shop. I'd move your packaging tidbit to the "Shipping" section.
    • Bio - I'd work on engaging readers with your bio. Check out these two articles... Provide links to your convo page or email address, your policy page, & your shops main page. It's also a good idea to link to your feedback here as well. For more about bios, check the last mini critique out: What Buyers Are Learning From Your Profile Page, and also this article on profile bios: ReVAMPing Your Etsy Shop - 2011: Profile Bios.

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    Leave us a comment below & share the ways you've improved your shop to be more "customer friendly"!


    "Hope you enjoyed it!" - Meagan @BabySwank & @MeaganVisser.com

    Saturday, February 12, 2011

    What Buyers are Learning From Your Profile Page

    Today's mini critique is for Cedar Copse and we'll be focusing on her Profile Page.

    Profile pages are one of the most important pages in your shop. I have Google Analytics set up for my shop and my profile is one of my most viewed pages. Here's a quick something to keep in mind when it comes to creating your shops profile.

    People are interested in personality and relationships, yes even if they're only buying something from you. Check this out for example. Which draws you in more?

    1) "Check out this beautiful crochet top I just purchased from Needle Love.
    • If I purchase a great product from someone that I'm excited about, I'm gonna tell my friends, family, and shop followers about it. I'll probably also favorite the item as well. Now if they're in the market for the same thing then they'll probably check it out, but if they aren't then more than likely they won't look at it.
    2) "You've got to go check out Needle Love on Etsy. I just bought this gorgeous crochet top from her. She's amazing. She's an English teacher that provides free tutoring to low income teens, and she teaches them how to crochet as well. She has all kinds of crocheted clothing at great prices. Check her out! She has something for everyone!"
    • But what if I tell them about this amazing artist that made this item I just bought? What if I add a bit more about the artist's personality, other items in their shop, and how easy it was to work with them? You better believe that others will check out that shop.

    Now let's check out Cedar Copse's profile page and see what she's got going on!

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    Here we go...



    What she's doin' right...
    • She's using her name...which makes her page more personal.
    • She's got her location set {see below}
    • Her favorites are public - again...personal. People like to know what you like & are into.
    • She has a small bio written about herself. {see below}

    What I think could use some improvement...
    • Get specific about location. - It's a good idea to have your location set to city, state, country, providence, region, etc. Whatever applies to you!
    • Bio - this is where you tell people about you, your shop, & why you do what you do. Let's go into more detail below about bios!

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    3 Things That Make a Great Bio?

    1. YOU! Your personality, your experiences, your thoughts. When you shop in a store you meet people. You can see them. You learn a bit about them by the words they use, how they present themselves, their demeanor, their style, & so forth. This is your place to present yourself to your customers. They can't see you so you need to fill them in with your words. Close your eyes, picture your shop as if it were a real brick & mortar store. What does the inside look like? What does it feel like? Now write that. Don't forget to let customers know how they can get in touch with you. Link to your convo page, Facebook and Twitter profile, & your blog or website.
    2. YOUR PRODUCTS! Tell customers a bit about what you make, how you got started, & where you get your inspiration. Include some awesome customer feedback or press links here.
    3. YOUR POLICIES! Not every buyer goes to your policy page...especially not buyers who are browsing. If someone comes to your shop & they're serious about buying something, then they'll more than likely check out your policies. It's good to link to your policies in your profile page & in your descriptions. This makes it easy for potential customers to find them. You don't want them to have to search for anything! Make things convenient.
    Want to learn more about questions to answer in your profile. Check out this article...

    Written by Meagan from http://meaganvisser.com