What Impression is Your Shop Leaving your Customers?

I'm Impressed by Jake & Noel on Etsy

Today's mini critique is for SilverSmack, and she wants to know what the overall impression is of her shop.

So since this is a little different than a normal critique, here's what I'm going to do. I'm going to show you a screenshot of SilverSmack's shop, give my two cents on the impression that her shop gives me, and then leave you with a check list to use on your own shop so you can see what kind of impression you're leaving for your customers.

Okay, so lets get going. Here's SilverSmack's shop.

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Here's what I see:

• pics - sell silver jewelry that's hammered & worn {not polished}
• prices - midrange & affordable
• listings - You're a serious shop. You have a business. You're a professional not hobbiest. I can see this because you have a lot of listings, you list frequently, & you have regular sells.
• sections - you offer a variety of jewelry

My thoughts on your shop:

• title - it says "inspiration"...I'd change that to "jewelry" because when that shows up in a Google Search, people won't know what you make from the word inspiration
• banner - you only have pics of your rings. Since you make other pieces of jewelry too, I'd add a pic of a necklace & earrings as well as a ring.
• listing photos - look nice. Nice backgrounds & props...in some photos, the colors of the jewelry are competing with the color of your background {gray on gray or white on white}.
• descriptions - great use of links. I did notice that in some you weren't providing a link to your policies even though you were directing customers to them.
• SEO - looks like you've done well getting your shop optimized for SEO from the look of keywords used in your listing titles, descriptions, & shop announcement

My thoughts as a customer:

• return/exchange policy - I was excited to see that you offered lifetime repair on your jewelry! That makes me very comfortable buying from you!
• description links - like I said earlier...provide a link for me if you're directing me somewhere. Make it as easy as can be for me.
• description questions - Why do I need to order my ring a half size bigger than I wear? What does "oxidized" mean? It would be a good idea to answer any & every question a buyer may have. 
• Profile bio or welcome - tell me about your crafting process. This helps me to value the product I may buy from you more. It also helps me to understand the price as well.

Overall impression:
 Great shop! Nice products! I feel like I know exactly what I'm getting from you & what to expect. I know that if I have any trouble or change my mind that you will work with me to meet my needs. I also like the fact that I can get anything custom made from you!

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7 Ways to Leave a Good Impression with Your Shop

1. Graphics & Pictures - high resolution, not grainy, styled & branded well, professional looking
2. Copy - well written, no grammatical or spelling errors, provide all necessary info about product, answer any potential questions customer may have
3. Bio - tell about yourself & how you got started in your craft & your shop, provide links to important places in your shop & on the web.
4. Customer Service - appear friendly & easy going in your writing, tell how to contact you, let buyers know if you offer custom orders, make return/exchange policy clear
5. Policies - well written, provide all necessary information, be specific
6. Feedback - work to satisfy customers so you'll get great feedback. Good feedback makes customers feel comfortable buying from you
7. Pricing - offer a range of prices so there's something for everyone

What do you do in your shop to provide customers with a "good impression"?

Meagan @BabySwank & @MeaganVisser.com