I just logged in to my shop today and discovered there is a new "About" page. What a nice surprise! You can read what Etsy has to say about it here in today's announcement.
The About page includes:
- an image of the shop owner and members of the shop (note: this is cropped to be a circle, so be sure to pick an image that has focus in the center)
- a short bio
- your shop "story" of how you got started and what you are all about
- 5 images
- ability to add links to Facebook, Twitter, other blog and websites