Thursday, June 24, 2010

A little Secret about Promoting

Yesterday I was talking to my sister about how to promote her Etsy Store. I had already given her a long list of ways to promote, including using facebook, twitter, blogging, giveaways and the Etsy forums (see the end of this post for useful links to these) which she is already doing.

My sister was asking if there was anything else she could do, and then it dawned on me that there was something else. Something that I had not ever really considered "promoting" as such, but it had definitely helped me become a relativity well known face on Etsy.

What is this secret you ask? Well, it is sharing tutorials and bits of advice... a just like I am doing right now. By giving back to the community you become better known and at the same time you are helping what I like to call your Etsy Karma. Giving your time to help others really is a reward in it's self, a little bonus is that you become known for being a helpful person, which can only help your brand.

"But what advice can I give?" You say to me "Everything has already been written! There are already loads of articles and blog posts about every aspect of Etsy and running a business"

Well yes, this is true! I am not certainly not the first to write articles on how to compile your Shop Policies, or how to make a light-box and edit your photos. But I did not copy these other authors (Plagiarism is a plague on the internet, please do not lower yourself to this level - people will be able to tell when the writing is not yours) I simply wrote from my own experience and understanding. I include things that I have discovered for myself, and share my knowledge in a way that I hope will help other sellers succeed on Etsy.

Still stuck? Here are a few ideas to get you going:
- Choose a topic you are interested in. Readers will be more interested in your subject if you are
- Share tutorials on how to make things, use lots of photographs.
- Is there something you know that could help other Etsy sellers? Perhaps you found a useful website to help you collect together data, did you discover a clever way to pack shipping boxes faster? Share with your fellow sellers and they will remember you.
- If tutorials and blog posts are not your thing, is there something else you could do for the community? (this is why making treasuries is such a beautiful idea, you are helping others and boosting your Etsy Karma)
- Has someone asked you for help with something recently, or expressed a frustration that they don't understand an aspect of Etsy properly? Did you know the answer? This is a great way to find ideas on what knowledge you have to share.
- Did you spend hours trying to figure something out when you first started on Etsy? Share what you know!
- DO NOT directly copy other people articles or use their photos. Doing this and getting caught (and you will get caught) will only serve to make your store very very unpopular! The Etsy community does not take kindly to this kind of behaviour.

So there it is, a little secret that could make a big difference to your store and help others at the same time.


Here are the other links I promised:
Get the Etsy Sales you want:
Pimp your shop:
Places to promote:
Etsy forum threads on promotions:

Free Marketing course! This 5 day course is the BEST I have found yet:
Day 1:
Day 2:
Day 3:
Day 4:
Day 5:

Written by Anna from The House of Mouse


Anonymous said...

So helpful! Thank you x

KayzKreationz said...

Nice post. Several things there I'd forgotten about. I've put up one tutorial about how to make a mosaic birdfeeder and am about to put another one up, but you had some other great suggestions, too. Thanks.

Emma said...

Great post! Thanks for the handmadeology links, I hadn't seen them before.

I love your point about providing information. I think it really suits some people (me included! I love communicating little bits and pieces I've learnt).


Victoria said...

Thanks for the info, it just keeps all that information one accumulates in the foreground so one does not lose sight of where they are trying to go. Going to check out the university marketing course, thanks for sharing.

Anonymous said...

Good advice for sellers....really for anyone, anywhere....smiles.