Monday, January 26, 2009

Etsy Sellers Tips - Avatars

Your avatar is like a little advertisement of your shop. If you post in the Etsy forums it is a great way to show off your creations, which is why so many people have one of their listings as their avatar. You can use the same avatar in any of the many social networks where you can advertise your store; Twitter, MySpace, DeviantArt, Flickr, facebook, your blog etc. Every time you update your avatar every one of your posts will change to the new image, imagine all those places a little photo of your work will be showing to the world, and it's free too!

Things to consider when making an avatar
  • Chose a photo that is clear and bright, make sure that it is still easy to make out even at the small avatar size.
  • Crop it so that no space is wasted in the background.
  • Always make sure the photo is something you have available to sell, there is nothing more frustrating that seeing an item you like in an avatar only to find it sold months ago. If the listing sells, replace it with a new one to keep your avatar fresh. I know I have sold more than one listing because someone fell in love with my avatar.
  • the avatar doesn't have to be the entire object, you can focus on an attractive detail of you like, or create some curiosity by cropping it in an artistic way so buyers click to find out more.
Some people choose to use their logo as their avatar, which is a great way to brand a store, others put a photo of themselves in there. Both of these ways are equally good, but they don't spark the kind of targeted interest in what store lies beyond the avatars link. If you can get a photo of yourself with one of your items into an avatar then this makes for a very clickable combination!

Things to avoid putting into an avatar
  • Dark or badly lit images. Get those photos looking bright and colorful first. Check out this Etsy tutorial for more info on how to do this.
  • Political images - unless you sell political themed products you should separate your political views from your store advertising, they don't belong here.
  • Your pets - yes, they are cute but it is to personal for a professional looking store. Of course if you sell pet accessories or products then making your pet your avatar would be a good idea.
  • Random photos that have nothing to do with you, your store or your product. Why waste this free advertising space?

About the Author: Anna Greaves is the founder of the Sellers Assisting Sellers team and runs her shop The House of Mouse full time from her home in The Netherlands.


Beyond the Rockz said...

What a wonderful blog and great advice! We happened to stumble upon this blog and we look forward to regular visits. All the best,

Al and Caroline
Beyond the RockZ

Tamara Garvey said...

Great article, Anna! I'll always remember when I went to you for advice about my shop and you chose the piece I should use for the avatar I now have, and you were so right! :)