How to tell if your business is "branded".
|Branding Irons by Monki Vintage on Etsy|
Today's mini critique is for Flourish & Debonair. I just love that name! It's so...ritzy! Anyway, she'd like to know about the branding & cohesiveness of her shop.
Well, if you are serious about your business than it needs to be branded. If you want an in-depth look at branding, read the article Branding 101 that I wrote for Handmadeology. But, if you're looking for a quick way to learn how to brand your biz, then here are 5 things you need to do to create a brand for your business.
- Come up with a mission statement. What is your business all about?
- Describe your products. Key features & characteristics. What sets you apart from the competition?
- Describe your target market. Who are your products for?
- Evaluate your Business or Product Name. Does your name reflect your mission statement?
- Come up with a tagline. Does it reinforce your mission statement?
As far as cohesiveness goes. If you've branded your business & it's reflected in every aspect of your shop...it will automatically bring cohesiveness.
Now let's check out Flourish & Debonair's shop & see what it looks like!
What she's doin' right...
- Let's start with the name...which again, I love! Flourish means showy, and Debonair means sophisticated. So, those are two HUGE keywords right there. Use them EVERYWHERE! They need to be in your marketing, in your descriptions, and mainly in the items you choose and make for your shop. Look at each individual item. Is it showy? Is it sophisticated? If not, get rid of it. It doesn't fit your brand.
- Graphics - love, love, love your banner colors. The grey and yellow look great together. They reflect showy & sophisticated. & I love that you're using two fonts in your banner that reflect the meanings of the words.
- Ideal - to me, your shops purpose or mission seems to be to provide style for men & women by using a mixture of vintage & modern clothing & accessories. This needs to be reflected in all your marketing. Even in your product descriptions. Tell a story through your descriptions. I love this one...http://www.etsy.com/listing/56953209/vintage-handbag-cream-faux-crocodile. The first paragraph is great. Try to do this with every listing. Keep that showy, sophisticated, vintage yet modern theme going strong.
- I think your shop looks very cohesive. The jewelry works well with the vintage especially since you're using vintage materials to make the jewelry.
What I think could use some improvement...
- Graphics - I'm a big fan of matching avatars & banners. If you have a logo made for your business, that's what people start to recognize your business as. Calvin Klein is recognized by "CK" not a picture of his jeans. I'd come up with an avatar that matches your banner. You could use the grey & yellow and put a F&D on it or something. Very nice! Remember to use this for the product tags & business cards too!
- Links - One way to blend your jewelry into your vintage is to match some of the jewelry listings up to some clothing listings. Link them to each other in your descriptions. Say something like, these earrings would look great with this dress, or this tie coordinates with this jacket.