Polish your Photos Series: Quick Tips to Make them Shine

Hi, I am Becka (beckarahn) and I have been an Etsy seller since 2005. I am a fiber artist and technology geek. Through the years a lot has changed at Etsy, but having great photos of your work has always been the most important thing for a successful shop. The goal of this series is to show you some common photo problems and give you ideas of how to fix those flaws in just a few steps.

Quick Tip #2: White not Grey
I like to photograph my art against a white background. Sometimes when I don’t have enough light, that background turns out looking grey instead of a nice bright white, and leaves everything looking a little depressing.


The solution for this photo problem is very similar to how we corrected the “golden glow” in the last tutorial.

This time, open your image in Photoshop*, go to the “Image” menu, then choose “Adjustments”, then “Levels”. The “Levels” tool works great with photos that are under or over exposed. This sample photo (above) is under exposed and that is why those whites don’t look white.



Find the eyedropper that looks like it is full of white paint. Click on an area in your image that is supposed to be white. Try a couple of different areas on your photo to get the effect you like.



Be sure to save this new corrected photo.

This tip also works with photos that have black that doesn’t look black. This embroidery image below is over exposed so the background looks grey and not black. This time choose the Levels tool and pick the eyedropper that looks like it is full of black paint, then click an area of the photo that is supposed to be black.

(*The screen shots for this tutorial are from a Mac using Photoshop CS5. Other versions of Photoshop will have the same tool, but the menus might look slightly different.)

What if you don’t have Photoshop? Try looking for a “Brightness” or “Exposure” setting in your favorite photo software (ie Picnik, iPhoto, Picasa, Lightroom). That tool should have a similar effect.

Polish your Photos Series: Quick Tips to Make them Shine

Hi, I am Becka (beckarahn) and I have been an Etsy seller since 2005. I am a fiber artist and technology geek. Through the years a lot has changed at Etsy, but having great photos of your work has always been the most important thing for a successful shop. The goal of this series is to show you some common photo problems and give you ideas of how to fix those flaws in just a few steps.


Quick Tip #1: The Golden Glow
A common problem I see with photos is the “golden glow” caused by photographing under regular indoor incandescent lights. Although this is a nice sharp photo, you don’t get a real sense of the color of the pendant because everything in the photo is very yellow.

My favorite way to fix this “golden glow” is to use the Curves tool in Photoshop*. First, open your photo file and then go to the “Image” menu, then choose “Adjustments”, then “Curves”.



A dialog window will pop up. Look for the eyedropper icon that looks like it is full of white paint. (There will be a black and a grey one too.) Your cursor will change to an eyedropper.


Go over to your image and click in any white area of the background. By clicking, you are telling Photoshop: “This spot I just clicked is supposed to be pure white. Please readjust everything else in this image so that spot looks white.”


Try clicking a couple of different spots in your image until you get just the right adjustment. Now the white background looks white and the color of the pendant really pops. Once you are happy with your new image, then click “OK”, save your image and you are ready to post it in your shop.



(*The screen shots for this tutorial are from a Mac using Photoshop CS5. Other versions of Photoshop will have the same tool, but the menus might look slightly different.)


What if you don’t have Photoshop? Try looking for a “White Balance”, “Neutral Picker” or “Temperature” setting or an eyedropper icon in your favorite photo software (ie Picnik, iPhoto, Picasa, Lightroom). That tool should have a similar effect.

Stay tuned for more "Polish your Photos" tips to come.

Etsy's New Focus on Relevancy and How it Effects Your Shop

Hopefully you've already seen the info on changes Etsy rolled out last week, which will soon make "relevancy" the default search. However, if you haven't I'll give you the "411" and help you determine what you can do to make those changes work to your benefit in Etsy searches.

When searching on Etsy you have options to the narrow the searches. We are focusing on "relevancy" for this article, as it appears that more people are searching via relevancy - and soon it will be the default search.

❀ Item titles are now given more weight. Tags are important but your item title is even more critical. As titles are the most direct way for sellers to explain what they have, Etsy has given them more weight in Etsy searches. This means that it is critical that you have complete, accurate and descriptive titles for all the items you list. (Remember do not use the "name" you have given your art as a title, but describe what it is.)

GOOD title "Original Painting, Acrylic Seascape, Southern California Pacific Ocean Cliffs, Blue Green Turquoise, 11 x 17"
Not so good title: "The Calm Before The Storm, Seascape 11 x 17"

❀ Words that appear at the beginning of your title are given more weight. So, you will want to put the defining word/s of your item (sign, photo, bracelet, art print, oil painting, earrings, baby hat, coffee table, etc.) in the first 2-3 words. You will see better results if you put the most important characteristics of your item at the beginning of your title.

GOOD title: "Pearl Earrings, Sterling Silver Amethyst Beads, Extra Long Dangles, French Hooks"
Not so good title: "Elegant, Dressy, Fancy Handmade, Evening Style Pearl and Amethyst Earrings"

❀ Exact word pairs are now given more weight. If your search includes 2 or more words, Etsy will prioritize the search results that have those exact 2 words next to each other. For example, if I search for “California Seascape”, items that contain “California Seascape” (exactly) in the titles or tags will appear higher than ”Seascape Photo of a California Beach".

❀ Recency will also factor into searches sorted by relevancy. When a broad search (like “photo print”) returns a huge number of results, Etsy gives some priority to the most recently listed items in that search.
Before the Holidays take over our thoughts and shops, now is a great time to revamp your titles and make sure you use accurate descriptive words, putting the emphasis on the beginning of the title. If you do this - and someone is searching for items like what you make - you are more likely to show prominently in searches on Etsy.

Recent Etsy Blog Article on the Relevancy Search.
Etsy forum post from Frank/Etsy:  Relevancy Update

Have a great week, everyone!


Captain, Sellers Assisting Sellers Etsy Team